We had wanted to collaborate with photographer Simon Winnall for sometime and when he suggested a self-initiated shoot at the end of another job in Los Angeles, we thought, why not?! There then followed a thrilling, lightning speed exercise in production on a very limited budget; casting the gorgeous Anastasiia Chorna through Instagram: styling from her wardrobe, local flea markets and the 1980s vintage wardrobe of her friends mothers: trading in air miles and pulling favours to make it all happen. We scouted by push bike and then shot around Santa Monica, Venice Beach, Melrose and Hollywood, befriending shop owners and a muscle-car owner along the way. Mixing up the rough & smooth with the glamour & grit of LA the shoot encapsulates a wide variety of moods that reference cinema, art and graffiti.
Art direction, casting, production and location scouting. Photography by Simon Winnall, modelled by Anastasia Chorna.
Art Direction - Wrangler Blue Bell SS11