Entitled Made In USA, this Wrangler Blue Bell campaign captures the heritage of vintage denim fused with Pop Art and classic Americana. Shot in and around the neo–classic design of the Ace Hotel, Palm Springs in searing desert heat, we channelled the graphic dimensional paintings of Ed Ruscha, the spirit of Dennis Hopper, and the mental and physical endurance of Apocalypse Now.
Concept, art direction, production, casting and location scouting. Photography by Petrovsky & Ramone, styling by Jamie Stewart.
Design - Wrangler Blue Bell / SS11