To launch the new COS Men's Collection for Autumn Winter 2015, we created a concept inspired by performance art & dance, and focused on the finite movements, interactions & details of everyday activities & actions. We scouted a location with clean, contemporary lines and neutral tones that would act as a blank canvas and also represent everyday environments in an abstract way; station, airport, park, stairs, office, road. We propped the spaces with carefully selected furniture; architectural, modernist pieces that would set the tone but also be ambiguous and timeless.
Concept and art direction. Photography by Laurence Ellis, styling by Julian Ganio
Art Direction - Toast SS12