For Part six of our exploration of Britishness for Duffer’s Japanese marketing campaign we wanted to pay tribute to this country’s car industry. Whilst doing our research we discovered a Sunday morning race meeting in Sussex which added a very British eccentric twist to the world of vintage cars - ‘nudge & spin’ stock car racing culminating in a 10 lap caravan race and jump. Our scouting trip revealed a fascinating and fiercely competitive underground world where teenagers of both sexes took traditional road cars and cut, strengthened and customised them for a Mad-Max-esque arena race where the toughest and most enduring wins.
Concept, art direction, production, casting and location scouting. Photography by Rebecca Lewis, styling by Jo Simpson.
Art Direction - Wrangler Blue Bell FW10