Duffy came to us with a selection of iconic Brigitte Bardot photographic references, which we absorbed, and assembled a specialist team from the fashion and beauty world to create this campaign for her second album. A reconnaissance trip to the Camargue region of Southern France in search of the essence of 1960’s faded cinematic glamour and classic cool led us to Arles and the wonderfully evocative Grand Hôtel Nord Pinus. The hotel and the shady, narrow, atmospheric back streets and cafes of the city during their annual carnival, La Féria du Riz, provided a nostalgic yet contemporary backdrop for these iconic portraits.
Concept, art direction, production, location scouting and design. Global stills for album and singles campaign, retail, and PR. Photography by Lachlan Bailey.
Art Direction - Emma