Listening to Emma’s 'Free Me' album for the first time, the overall atmosphere was of classic upbeat Summer tunes, latin American percussion, and retro string arrangements – each combining to create a real feel good vibe. We researched old vinyl sleeves, beat generation movie graphics and 1960s architecture, finally focusing on the futuristic bubble houses of Antti Lovag in the South of France. Working with fashion photographer Darren Feist we shot Emma amidst the tunnels, spheres and fish-eye windows of this incredible house overlooking palm trees and the Riviera to create a sophisticated, credible and luxuriously sexy campaign.
Concept, art direction, location scouting and design. Photography by Darren Feist.
Art Direction - Smoke Fairies, Blood Speaks