Private Wealth

A collaboration with our Brussels sister company Coast, we were approached by Fortis Private Banking to create campaign collateral that highlighted their high-end personal wealth management for key private clients across Europe. We devised a series of 10 ‘roles’ and created their identities and lifestyles to narrate key features of their fund management. The personal stories included inherited wealth, a fashion entrepreneur, a vineyard owner, a superstar architect, an art dealer and the founder of a global beauty brand. Pre-production saw a huge casting, location and props process that involved sourcing the very best luxury private residences, yachts, cars and wardrobes. The shoot spanned 6 cities in three countries over three weeks.
Concepts, art direction, casting and location scouting. Photography by Magnus Marding, styling by Peter Reuterwald.

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