The brief was to promote Liberty’s Autumn sale and create a strong graphic campaign that presented the diverse product range in a high-end and fresh way. We pitched the concept of X-Ray photography because of it's timeless, monochromatic approach as well as its delicate, ethereal quality. We commissioned Nick Veasey, one of the leading experts in this field, and we experimented with a wide range of couture dresses, bespoke suits, jewellery and furniture. The final X-Ray studies were presented as a series of autumnally toned metallic duotone studies - clean, crisp and confident, striking a perfect balance between elegance and modernity.
Concept, art direction and production. Photography by Nick Veasey.
Design - Liberty / Autumn Event