The original brief from Boden for their Mini-Boden Spring Summer campaign had visual references to David Hockney, artists at work in their studio, and the bold colours and stripes of Pop Art. We developed these themes and introduced a series of exciting studio sets ups with oversized, specially manufactured eye-popping props that would appeal to, and stimulate, their target market of boys aged 4-12. Working closely with special prop designers we dressed the studio with brightly covered canvases wrapped in brown paper & string, designed and built a huge roll of masking tape and a giant cardboard cup of tea, rigged up a multi-coloured system of ropes, and built an interactive installation using rolls and rolls of brightly coloured tape. The results capture a cool, vibrant, and hard-wearing collection in an exciting, Pop Art inspired environment filled with energy, inspiration and adventure.
Concepts, art direction and casting. Photography by Ulla Nyeman. Styling by Ellie Lines. Prop Design by Andy MacGregor.
Design - Mini Preen SS14