The revival of Pringle’s golfing brand was an eagerly awaited event.Dropping all the usual golf stroke cliches, our concept sought to bring together their rich brand heritage with the great British countryside of Constable; a fusing of nature, the elements, and how the modern high tech fabrics and finishes of the collection cope with it all. The campaign, shot with a muted colour palette and intercut with monochromatic landscapes, stressed not only their high-performance sportswear credentials, but a cool, iconic and above all wearable collection.
Concept, art direction, production, casting and location scouting. Photography by David Goldman, styling by Jo Simpson.

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