Inspired by the purist design of custom motorcycles and with a monochrome palette of black denim, black leather and silver hardware, the devil was definitely in the detail with this collection. To highlight precision, craftsmanship and quality we chose a stripped back studio shoot with minimal props and a traditional portrait photography approach. Each outfit was analytically shot in the controlled environment to exude intense texture and finish.
Concept, art direction, production, casting and location scouting. Photography by Boo George, styling by David Lamb.
Art Direction - Wrangler Blue Bell SS12