Kustom Kulture

The lifestyle of customisation was the theme for this campaign, shot amongst the hot–rods, bikes and tattoos of a typical American garage as the kids prepare their prized vehicles to escape small town life for a coming of age road trip. A beautiful, edgy, powerful portrait of the rebel biker.
Concept, art direction, production, casting and location scouting. Photography by Scott Trindle.

Related project
Design - Wrangler / FW10