Peter Guenzel's breathtaking photography covers a wide variety of subjects spanning still life, travel, art and portraiture. Our branding and web strategy was to fuse a high end, almost scientific typographic approach with clean full screen images that presented his work akin to walking through an art gallery. We chose to concentrate on his surname as the key brand element as we felt that it was a memorable name with attractive typographic character, and we reinforced this by introducing secondary titles in the same clear crisp black font. Navigation is intuitive and language is minimal to give the website global appeal and to prioritise his photography at all times.
Design, brand identity and website design. Web programming by Martin Slivka. www.peterguenzel.com
Brand Identity - Major Players