We were approached by Preen to advise with the transition from their original hand drawn logo to a newer identity that incorporated their surnames and reflected the growing emergence of the label as a worldwide brand. We spent time in specialist type libraries researching vintage letterforms as well as absorbing classic editorial designs of the 50's and 60's before settling on a 3 tiered identity, underlined to give it an established look and feel. It was important that the new identity was able to work in harmony with the original logo so we debossed the hand drawn element onto swing tickets and stationery and simply printed the new logo on top of it, creating a visual reminder of Preen's past but with a modern contemporary feel. The new identity has helped establish Preen as a global brand worn by some of the world's most influential people.
Brand identity, design and print liaison.
Brand Identity - Richard James Mayfair