Our rebranding brief from Process Photography agency was to refresh and reposition them as a more contemporary multi-disciplinary agency. We chose to drop the word Photography and replace it with a '+' marque inspired by colour process printing graphics to suggest versatility, accuracy, focus and positivity, and their existing rainbow colour bars were then reinterpreted into the colours of a crisp, modern, clean typographic identity. The new brand language was applied to a complete redesign of their website giving the site a clean, lively and ever-changing showcase of their artists.
Brand identity, design, print liaison and website design. Web programming by Underwater Pistol.
Brand Identity - Bermuda Shorts