Modern Heroic

To continue the dark and moody theme of the seasons images we chose to introduce the collection to the press by designing an A5 invitation that featured a mix of Blue foil and clear foil applied to a thick black card. This approach was also adopted for the brochure cover, with the rest of the pages being printed on a high quality uncoated stock and bound together using dark blue stitching to give it a special high end, hand crafted look and feel. For the brochure spreads we worked closely with the copywriter Oliver Horton and combined powerful images with carefully selected pieces of information about the product. After the success of the brochure we were commissioned to design a smaller limited edition version for select customers that featured a luxurious heavy mounted cover.
Design and print liaison. Photography by Petrovsky and Ramone.

Related project
Art Direction - Wrangler Blue Bell FW10