Heavy Soul

Workwear, made in USA denim, and the concept of updated heritage underpins the Blue Bell premium line. Every season Blue Bell links up with an American artist and this season we collaborated with Jeff Decker, sculptor and motorcycle collector. Our inspiration for the brochure cover came from the metal casts that we discovered in Jeff's foundry, and so we designed a graphic based on old motorcycle badges and debossed the artwork along with an introduction text onto a gold printed fold out cover. The simple layout within helped tell the powerful story of the creative process involved in making the sculptures, and the finished article was bound together using gold stitching to give it a high end, hand crafted appearance.
Design and print liaison. Photography by Boo George.

Related project
Art Direction - Wrangler Blue Bell SS12