Whilst working with the artist David Buckingham on the FW11 brochure shoot we commissioned him to make an alphabet of letters made from found materials and used these as the main graphic element for all of the FW11 promotional material. The A3 brochure was designed using a simple layout that maximised the impact of the images, and was expanded from previous seasons to 36 pages to allow enough space for the unique story to develop. The brochure was printed on a high quality uncoated paper and bound using red stitching, giving it a high quality, hand crafted look and feel in keeping with the ethos of the brand. We were also commissioned to design a limited edition version of the brochure for select customers featuring a unique heavy mounted cover.
Design and print liaison. Photography by Petrovsky and Ramone.
Art Direction - Wrangler Blue Bell FW11