The challenge was to create a strong graphic identity for the Made in Italy lecture series that also promoted the main sponsor of the event, the Italian drinks company Peroni. Our solution was to recreate the iconic Peroni bottle shape using tinted images of iconic Italian designed products that were the subject of the forthcoming talks. The identity was used as part of a press campaign to promote the series of sold out events and featured in magazines such as Dazed & Confused, Creative Review and Time Out.
Concept, art direction, design, illustration and print liaison.
Design - Liberty Christmas