Commissioned by Liberty to design the collateral for their Autumnal Sale we were faced with the challenge of how to visually promote all of their diverse departments in one coherent advertising campaign. To solve this problem we proposed the concept of X-Raying their key products. The mono-chromatic palette and ghostly transparent photographic technique was not only beautiful and unexpected, but also helped stylise and create a uniformity across the campaign. Invitations, brochures and instore advertising were all printed using duotones of special metallics with an Autumnal colour palette complimented by foiled metallic text.
Concept, art direction, production, design and print liaison. Photography by Nick Veasey.
Brand Identity - Kuni Awai