We were commissioned by private karaoke club Lucky Voice to develop their communications strategy, creative direction and marketing concepts. Experimenting with specialist manufacturers we created their 3-Tier membership collateral housed in a specially fabricated high-end wallet debossed with their brand icons. To launch and promote their Home Karaoke venture we created a Do Not Disturb style promotional mail-out, backed up by instore posters and banners.
Concept, art direction, design, production and print liaison.
Design - Liberty Fabric