The School of Oriental & African Studies, London, commissioned us to brand and art direct this ground-breaking collection of maps, photographs, manuscripts and drawings from the archive of the esteemed scholar Dr Cyrus Ala'i. Our task was to create a graphic language that not only captured 'a graphical journey through the history of Iran' that covered almost 500 years, but also to encapsulate the exhibition in a classic, contemporary way. For inspiration we studied the archive closely and absorbed the detailed cartouches and typography of the ancient cartographers. These graphically influenced our branding solution - typographic flourishes that hinted at the craftsmen of the past, now streamlined into contemporary graphic forms. The Brunei Gallery in Russell Square provided a stunning, modern environment to showcase the urban plans, topographic maps and sea charts, and we supported and enhanced the gallery experience with clean, classic typography, applied to exterior banners and to interior surfaces as minimal monotone decals for signage and information captions.
Identity and exhibition design.

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