The photoshoot for the launch of the Mini Preen SS14 collection had a very playful, fun theme to it which we were keen to convey with the design of the brochure. Our approach was to cut up and reassemble the original images into a collage that captured the energy and excitement of the collection. The collages were then printed in a concertina brochure format which allowed the 2 different sides of the collection to be viewed individually as one long story.
Design, collage and print liaison. Photography by Jonathan Malpass.
Design - Mini Preen AW14