The Preen eyewear brochure was a collaborative project between ourselves, Preen and photographer Dan Smith. We absorbed the creative direction theme of collage using Preen's own mood boards and then worked alongside the photographer during the 1 day photoshoot, creating live collages with the images as soon as they were shot. This new way of working allowed us to experiment with both the collages and the photographic approach for each of the sunglasses in the range. The final stage of the project involved us working with Preen on the collages, combining photography with graphic elements from within their collections to create a set of unique artworks.
Art Direction, design and collages. Photography by Dan Smith.
Design - Preen by Thornton Bregazzi Eyewear 2015