Obsession

This years campaign concept for the UK Music Video Awards was 'Obsession' and involved taking the brand 'Equalizer' marque and recreating it in the hands of a 'borderline serial killer'. Over the course of a month we worked with photographer Harry Watts to build the logo out of sugar lumps, toast, cigarettes, spaghetti, coins, notches, beer bottles, chips, pencils and even taking it to the extremes of having it shaved into the hair of our niece Hannah. Photography & moving image was deliberately edgy in a stripped down black, white and red palette, and print items were kept lo-fi to create a fresh, memorable and impactful campaign.
Concept, design & art direction, website design and product design. Photography by Harry Watts.

Related project
Design - UK MVA 2008