‘Best of Show’ was our concept for this campaign to promote the major awards event for the music video industry. A series of budgie portraits by Luke Stephenson formed the core visual elements and we also commissioned him to shoot some budgie toys as teaser images to launch the campaign. All printed collateral used a special paper with a metallic finish to represent the shiny texture of the birds feathers. The trophies featured the MVA logo laser-cut through clear perspex with the winners details etched onto plaques attached onto the side of each award.
Art direction, design, product design and print liaison. Photography by Luke Stephenson.
Design - UK Music Video Awards / 2011