‘Best of Show’ was our concept for this campaign to promote the major awards event for the music video industry. Our collaboration with Luke Stephenson involved casting and face painting a whole group of characters to give the campaign a random, edgy, and almost tribal collection of images. Huge projections of the faces on the awards night turned the event into a bizarre, cult-ish event. We designed the invitations as a series of a 5 x A5 postcards with 2 x larger posters showcasing the winners. The trophies featured the MVA logo laser-cut through clear perspex with the winners details etched onto plaques attached to the side of each award.
Art direction, design, product design and print liaison. Photography by Luke Stephenson.
Design - UK MVA / 2009