The large format brochure that we chose for Wrangler SS11 was the perfect format to tell the road trip story of Worn Across America. We combined full bleed colour images with atmospheric black and white polaroids and minimal typography to create an authentic document of an epic road trip. For the A5 press book format we combined key imagery from the main brochure with simple portraits taken on location against a backdrop full of texture and character.
Design and print liaison. Photography by Ronald Dick.
Design - Pringle / AW08