Continuing with the large format brochure that we introduced to the brand for SS10, we designed an A3 brochure with a mixture of full bleed images and understated typography to create a cool, classic overview of the FW10 collection. The images were printed on a specially selected matt coated paper which complemented the tone of the images perfectly, and the brochure was then bound simply using 2 black staples. The success of the brochure meant that it was much in demand and was later reprinted in large quantities and distributed across Europe.
Design and print liaison. Photography by Scott Trindle.
Art Direction - Wrangler FW10