Luxury Launch

Our branding for this new Parisian luxury handbag atelier was influenced by its mystical, astrological name and by the quirky unique details of the collection. The logo fuses high-end rive gauche style with rebel youth attitude, and the nine hole grid marque is a versatile infinite coding system that uses stitching to give each bag its own cult personality. The launch website features clean, contemporary still-life shots showing a preview of the forthcoming collection, and uses simple typographic navigation inspired by the geometric shapes of the bags.
Brand identity, design, art direction and website design. Photography by Peter Guenzel. Props by Dale Stephens. Web programming by Jim Hyland. www.astraea-paris.com

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