Like the awards itself we wanted the UK MVA website to have maximum visual impact, but incorporate a user friendly navigation system that allows the viewer to explore each of the categories in an effortless way. A versatile semi transparent column was introduced on the left side of the site to house the simple navigation system, allowing the rest of the page to be devoted to the campaign imagery. The website successfully promotes the event each year and is also used to collate the thousands of entries received for the UK's premier music video awards.
Website design and art direction, photography by Roger Dean.
Websites - UK MVA 14